LURES

The FJORD 17g 70mm lure provides realistic, smooth underwater action that quickly attracts predatory fish. Lightweight design ensures precise, easy...

The FJORD 22g 90mm lure offers realistic, smooth action with excellent casting distance and precise underwater control. Strong flash and effective ...

The FJORD 29g 90mm lure delivers realistic, smooth underwater action that quickly attracts predatory fish. Medium-weight design allows long casts a...

STRIKE BITE TROLLING – 86g | 150mm Designed for serious offshore anglers, the Strike Bite Trolling Lure delivers powerful swimming action and str...

The FJORD 37g 110mm lure delivers realistic, smooth underwater action that quickly attracts predatory fish. Medium-weight design allows long casts ...

FJORD Pencil – 10g | 85mm  22g | 110mm The FJORD Pencil is designed to create an enticing topwater action that triggers explosive strikes from pred...

The Crystal Minnow Deep Diver Premium Classic reflects all subsurface light for maximum visibility at depth, with a tight wiggling action that mimi...

FJORD 31g 90mm Fishing Lure The Fjord 31g 90mm lure is designed to deliver realistic swimming action, powerful flashing attraction, and long casti...

Casting Spoon – Silver The Casting Spoon is a premium metal fishing lure designed for long-distance casting and irresistible flashing action. Its...

FJORD Squid Popper  The FJORD Squid Popper is designed to imitate a fleeing squid, making it highly effective for targeting large saltwater predato...

The MAG DIVE (F) Series is built for distance, action, and aggressive strikes, with a floating design and long-casting performance made to target s...

FJORD GT Topwater Popper  Designed for anglers targeting aggressive surface predators, the FJORD GT Popper delivers explosive topwater action with ...

Technology & Features: 3D LENS × INNER SHEET - Reflected light by the inner sheet through the 3D lens creates a life-like light and attracts s...

FJORD Floating Minnow – 120mm | 30g Designed for saltwater anglers who demand distance, stability, and strong attraction, the FJORD Floating Minnow...

Yo-Zuri 3DB Jerkbait 110mm SP Specifications Type: Suspending (SP) Length: 110 mm Weight: 15 g Action: Suspending Jerkbait Body Material: High-I...

Strike Pro Needle Jointed – EG-072P A long, articulated sinking lure built to replicate the movement of slim baitfish such as needlefish and garfis...

Dagger Sinking VIB – 90mm | 29g Built for maximum vibration and rapid sinking performance, the Dagger Sinking VIB is designed to reach deeper str...

FJORD Floating Popper – 180mm | 80g Built for targeting large predatory fish, the FJORD 180mm Popper delivers powerful surface action with loud spl...

Specs • Length: 180mm • Weight: 74g / 98g • Type: Floating & Sinking • Depth: Surface / Sub-surface • Style: Bluewater hard body • Constructio...

DUEL EZ-Q® DARTMASTER RATTLE – A1747 The DUEL EZ-Q® DARTMASTER RATTLE is a premium squid jig engineered for exceptional darting action,...

The Crystal 3D Shrimp uses a holographic 3D Prism finish to appear naturally lifelike in the water, with a slow sinking action that induces strikes...

The DUEL L-Blue One Knock Pencil delivers overwhelming casting distance and a one-knock sound that calls fish in from a wide area. Long slides and ...

The Bluewater Minnow features patented "LiveGlo" fluorescent technology with luminous, fluorescent, and UV additives for maximum impact, ideal for ...